Minister of Tourism Ibrahim Faisal announced that USD 25 million will be allocated to promote the Maldives’ tourism industry. Speaking on Sangu TV, Faisal explained that the funds will come from a portion of the green tax and Tourism Goods and Services Tax (TGST).
Despite significant revenue from tourism, marketing activities have faced budget constraints, hampering the Maldives Marketing & Public Relations Corporation (MMPRC) from executing comprehensive campaigns. The new allocation aims to resolve this issue.
Faisal emphasized focusing marketing efforts on markets like China and Russia to yield significant benefits. He also highlighted the positive impact of Velana International Airport’s opening and the national airline’s new operations, predicting tourist arrivals will reach 2.2 million by year’s end.
Currently, the average marketing budget is around USD 9 million, which has been deemed inadequate by successive MMPRC heads. The new budget is expected to address this recurring challenge effectively.
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