The Maldives Marketing and Public Relations Corporation (MMPRC) recently hosted a press conference at its headquarters to provide updates on the tourism industry and to celebrate the achievements of the recently concluded “Welcome India” Roadshow series. The event was attended by prominent figures in the tourism sector, including the Minister of Tourism, Ibrahim Faisal; Advisor to the President on Tourism Development, Mohamed Khaleel; Chairperson of MMPRC and President of the Maldives Association of Travel Agents and Tour Operators (MATATO); and MMPRC’s CEO and Managing Director, Ibrahim Shiuree.
The press conference underscored the significance of transparent communication and collaboration in enhancing the Maldives’ tourism industry. MMPRC outlined its operational strategies aimed at promoting the unique experiences the Maldives offers, while also focusing on boosting travel trade from India and other global markets.
The “Welcome India” Roadshow, a joint initiative between MMPRC, MATATO, and NHGAM, took place from 30th July to 3rd August 2024, spanning New Delhi, Mumbai, and Bangalore. This roadshow was designed to reinforce the Maldives’ position as a premier holiday destination for Indian travelers by fostering connections with B2B travel trade partners. The event featured participation from 23 industry partners from the Maldives, including key figures such as Tourism Minister Ibrahim Faisal and Advisor Mohamed Khaleel.
Key highlights of the roadshow included an extensive showcase of the Maldives’ diverse tourism offerings. Attendees engaged in one-on-one meetings with Maldivian tourism representatives, exploring business opportunities and establishing long-term partnerships. Presentations by Island Aviation and Sri Lankan Airlines emphasized the improved connectivity options to the Maldives. Additionally, the event’s dynamic atmosphere was enriched by raffle draws and interactive sessions.
India remains a vital market for the Maldives, and the success of the “Welcome India” Roadshow reflects a strategic effort to enhance the Maldives’ appeal to Indian travelers. MMPRC plans to continue its promotional efforts in India through a range of initiatives, including public relations activities, participation in trade shows, media familiarization trips, joint marketing programs with airlines and online travel agents, and digital marketing campaigns.
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